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H.E.R.O. INITIATIVE

Helping Every Veteran Reach Opportunity

Ask Your Representative & Senators to Support

A 20-year federal pilot program
PROVEN RESULTS AT VA
A successful model for veterans, agencies and the nation.
This bill will:

  • Create 50,000 new veteran-owned small businesses

  • Create 250,000 new veteran jobs

  • Strengthen federal supply chain security

  • Reduce government costs through increased competition

  • Help reduce veteran suicide rates

  • Support military recruitment and readiness

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Capitol Building

This bicameral legislation ensures veteran-owned small businesses get first look, which strengthens the supply chain at a lower cost to taxpayers. 

Support Veteran Opportunity Nationwide

VETS FIRST

Vets First expands federal contracting opportunities for veteran-owned businesses, creating jobs, strengthening supply chains, and reducing costs while supporting long-term veteran stability.

PARENT LINK

Hero Link, built by the team behind Parent Link, provides a secure, closed-loop platform designed for military families, enabling better communication, faster intervention, and greater stability to keep service members mission-ready.

APPRENTICESHIPS

Apprenticeship programs connect veterans to hands-on training and career pathways, helping them build skills, secure meaningful employment, and transition successfully into civilian life.

Soldier Homecoming Hug

PRIORITIES

The H.E.R.O. Initiative brings together policy, technology, and workforce development to create real opportunities for veterans, supporting business growth, strengthening families, and building pathways to long-term careers.

Soldier With Children

VETS FIRST

Vets First at VA since its 2006 introduction, has grown participation across ALL business categories.

BUILDING BUSINESSES. CREATING JOBS. SUPPORTING VETERANS.

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